GBM 102 - Strategic Business Management - Cornerstone Canadian Institute

About Course

Welcome to the world of Strategic Business Management! This course is designed to provide you with a comprehensive understanding of how organizations craft, implement, and evaluate strategies to achieve long-term success in a competitive marketplace. Whether you aspire to lead in a corporate setting, launch your own business, or simply deepen your understanding of strategic decision-making, this course equips you with the tools and insights needed to excel.

You’ll explore the foundations of strategic management, from understanding the importance of vision, mission, and goals to assessing organizational performance and analyzing the external environment. We’ll dive into proven frameworks such as SWOT analysis, Porter’s Five Forces, and the CAGE framework, along with cutting-edge approaches to innovation and business-level strategies. You’ll also learn how ethical leadership and corporate governance ensure sustainable success in today’s globalized economy.

By the end of the course, you’ll be able to evaluate strategic opportunities, craft actionable plans, and execute them effectively while maintaining a strong ethical foundation. This course offers a perfect balance of theory and real-world applications, making it ideal for aspiring managers, entrepreneurs, or professionals aiming to enhance their strategic skills.

Key Learning Outcomes:

Understand the strategic management process and its role in achieving organizational goals.
Master essential frameworks such as SWOT, PESTEL, and Porter’s Five Forces.
Develop skills to assess organizational performance and achieve competitive advantage.
Learn how to design, implement, and monitor effective business strategies.
Explore the role of innovation and entrepreneurship in maintaining market relevance.
Gain insight into corporate governance, ethical leadership, and social responsibility.
Build confidence in applying strategic principles to real-world business scenarios.

* This course is part of the Global Business Management Diploma (GBM).

Course Content

Chapter 1: Mastering Strategy

1.1 What is Strategic Management?
1.2 Intended, Emergent, and Realized Strategies
1.3 The History of Strategic Management
1.4 Contemporary Critique of Strategic Management
1.5 Understanding the Strategic Management Process
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About Course

Key Learning Outcomes:

Course Content

Chapter 1: Mastering Strategy

1.1 What is Strategic Management?

1.2 Intended, Emergent, and Realized Strategies

1.3 The History of Strategic Management

1.4 Contemporary Critique of Strategic Management

1.5 Understanding the Strategic Management Process

Chapter 2: Assessing Organizational Performance

2.1 Introduction

2.2 Vision, Mission, and Goals

2.3 Assessing Organizational Performance

2.4 Competitive Advantage

Chapter 3: Evaluating the External Environment

3.1 The Relationship Between an Organization and its Environment

3.2 Evaluating the General Environment

3.3 Evaluating the Industry

Chapter 4: Synthesis of Strategic Issues and Analysis

4.1 SWOT Framework

4.2 Strategic Issue Identification

Chapter 5: Business-Level Strategies

5.1 Understanding Business-Level Strategies Through ‘Generic Strategies’

5.2 Cost Leadership

5.3 Best Cost Strategy

Chapter 6: Innovation Strategies

6.1 Entrepreneurial Orientation

6.2 Why Innovate?

6.3 Types of Innovation

6.4 Responding to Innovation in the Market

Chapter 7: Competing in International Markets

7.1 Advantages and Disadvantages of Competing in International Markets

7.2 CAGE Framework

7.3 Drivers of Success and Failure when Competing in International Markets

Chapter 8: Executing Strategy through Organizational Design

8.1 Why Organizational Design?

8.2 The Basic Building Blocks of Organizational Structure

8.3 Creating an Organizational Structure

8.4 Creating Organizational Control Systems

Chapter 9: Leading an Ethical Organization: Corporate Governance, Corporate Ethics, and Social Responsibility

9.1 Doing Well by Doing Good

9.2 Corporate Governance

9.3 Corporate Ethics and Social Responsibility

9.4 Contemporary Questions of Corporate Ethics

Chapter 10: Conclusion: The Essence of Strategic Business Management

Conclusion

FINAL EXAM

FINAL EXAM

Company

Education

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