Chapter 1 – Understanding the Business Environment
• Definition & importance of the business environment
• Internal vs. external environment
• Key environmental forces: PESTLE framework (Political, Economic, Social, Technological, Legal, Environmental)
• Activity: Identify external factors affecting a well-known company today
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Chapter 2 – Types of Businesses & Economic Systems
• For-profit vs. non-profit organizations
• Business sizes: micro, small, medium, large enterprises
• Sole proprietorships, partnerships, corporations, cooperatives
• Overview of economic systems: capitalism, socialism, mixed economies
• Case Study: How different economies influence business models
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Chapter 3 – Internal Business Structure & Functions
• Core business functions: operations, marketing, finance, HR, R&D
• The role of leadership and organizational culture
• Departmental collaboration and decision-making
• Self-Check Quiz: Match functions with their role in an organization
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Chapter 4 – Stakeholders & Corporate Social Responsibility
• Identifying stakeholders: internal vs. external
• Balancing stakeholder needs and expectations
• CSR and ethical business practices
• Case Study
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Chapter 5 – The Global Business Environment
• Globalization and its impact
• International trade and market entry strategies
• Cultural considerations in global business
• Current global challenges (supply chain disruptions, sustainability issues)
• Case Study
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Chapter 6 – Technology, Innovation, and the Future of Business
• The role of technology in shaping industries
• Digital transformation and Industry 4.0
• Emerging trends: AI, automation, green technologies
• Case Study
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Chapter 7 – Adapting to Change & Business Trends
• Change management basics
• Recognizing and responding to market trends
• Resilience and adaptability in uncertain environments
• Case Study
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Thank you
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