Digital Marketing (DM)

About Course
Welcome to Digital Marketing!
Accelerate your career in digital marketing with this expert-led, self-paced micro-credential course. Crafted by seasoned professionals with over 20 years of experience, this course is designed to equip you with the essential skills and strategies to drive traffic, increase conversions, and optimize ROI through proven digital marketing techniques.
Explore in-demand topics such as Search Engine Optimization (SEO), Pay-Per-Click (PPC) advertising, Social Media Marketing, Email Campaigns, and Content Marketing. Learn how to leverage SEO tools, analyze website performance, and craft content strategies that rank higher on Google search results, driving organic traffic to your business.
With practical, hands-on modules, you’ll gain expertise in optimizing websites for mobile marketing, crafting compelling content for SEO, and running high-performing PPC campaigns. This course also includes actionable SEO strategies to help you grow your business online, using the latest best practices to boost website visibility and enhance digital presence.
By the end of this course, you will earn a respected digital marketing micro-credential that will enhance your job prospects and make you a valuable asset to any organization. Gain practical skills, build a portfolio, and unlock a wealth of opportunities in the ever-expanding digital marketing industry. Start learning today and set yourself apart as a certified digital marketing expert.
Course Content
Digital Marketing Fundamentals
Digital Marketing Fundamentals
Digital Marketing Channels Overview
Conclusion
End-off Chapter Quiz
Building a Winning Digital Marketing Strategy
Mastering Search Engine Optimization (SEO)
Paid Advertising
Social Media Marketing (SMM)
Content and Affiliate Marketing
E-mail Marketing
Marketing Analytics
Conversion Rate Optimization (CRO)
The Future of Digital Marketing and AI in Digital Marketing
Influencer Marketing
Video Marketing
Mobile Marketing
E-Commerce and Digital Marketing
Building a Career in Digital Marketing
FINAL EXAM
Earn a certificate
Add this certificate to your resume to demonstrate your skills & increase your chances of getting noticed.
