GBM 100 – Business Communication

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About Course

Welcome to the World of Business Communication!

Effective communication is the cornerstone of success in today’s fast-paced, interconnected business environment. This course is designed to provide you with a comprehensive foundation in business communication, equipping you with the skills and strategies to convey ideas clearly, build strong relationships, and drive results in any professional setting.

You’ll explore the essentials of both written and oral communication, learning how to craft compelling messages, deliver impactful presentations, and navigate complex interpersonal dynamics. From mastering business writing and presentations to understanding the nuances of intercultural communication, this course covers the full spectrum of skills needed to excel in the workplace.

By the end of the course, you’ll be able to write professional emails and reports, lead engaging meetings, deliver persuasive speeches, and adapt your communication style to diverse audiences and contexts. Whether you’re preparing to launch your career or enhance your leadership potential, this course is the perfect step toward becoming a confident, effective communicator.


Key Learning Outcomes:

  • Master the principles of clear and professional business writing.
  • Develop and deliver impactful presentations to inform and persuade.
  • Enhance interpersonal communication skills to build trust and resolve conflicts.
  • Learn strategies for effective teamwork and leadership communication.
  • Understand intercultural communication dynamics and adapt to global audiences.
  • Gain confidence in handling challenging conversations, such as delivering negative news or managing crises.

* This course is part of the Global Business Management Diploma (GBM).

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Course Content

Chapter 1: Effective Business Communication

  • Laying the Foundation
    07:10

Chapter 2: Delivering Your Message

Chapter 3: Understanding Your Audience

Chapter 4: Effective Business Writing

Chapter 5: Writing Preparation

Chapter 6: Writing

Chapter 7: Revising and Presenting Your Writing

Chapter 8: Feedback in the Writing Process

Chapter 9: Business Writing in Action

Chapter 10: Developing Business Presentations

Chapter 11: Nonverbal Delivery

Chapter 12: Organization and Outlines

Chapter 13: Presentations to Inform

Chapter 14: Presentations to Persuade

Chapter 15: Business Presentations in Action

Chapter 16: Intrapersonal and Interpersonal Business Communication

Chapter 17: Negative News and Crisis Communication

Chapter 18: Intercultural and International Business Communication

Chapter 19: Group Communication, Teamwork, and Leadership

FINAL EXAM

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