HM 108 – Sales and Marketing in Hospitality

The Sales and Marketing in Hospitality course is designed to equip students with the knowledge and skills to drive revenue, attract diverse guest segments, and enhance brand reputation in the competitive hospitality industry. The course focuses on strategic marketing, effective sales processes, and innovative techniques for reaching and retaining guests across various market segments.

Students will explore the key differences between sales and marketing, learning how these functions work together to create demand and convert leads into loyal customers. They will master the art of crafting comprehensive marketing plans, leveraging digital tools, and implementing dynamic pricing strategies. The course also delves into the sales process, including effective communication, client relationship management, and internal collaboration.

Emphasis is placed on targeting specific groups, such as business and leisure travelers, international guests, and niche markets like eco-tourists and wellness enthusiasts. Additionally, students will gain insights into the evolving trends in food and beverage, catering, and event services, along with the role of technology and sustainability.

By the end of the course, students will understand how to align sales and marketing efforts with operational goals, enabling them to create memorable guest experiences, drive profitability, and thrive in an ever-changing industry landscape.